10 Corporate Social Media Mistakes

You are likely well aware of how powerful social media channels have become for Corporates and Brands. When used correctly and mistake-free, you can successfully promote yourself, brand, or product.They can also harm your reputation, big time. Let us look at 10 Mistakes you are probably making on your Corporate Social Media efforts and how to avoid them:


1. Just plain boring.


Being boring could ‘kill’ your Social Media following. It will make people perceive your brand as a super duper boring brand. Therefore, you must think of some interesting content that can make people like it, comment on it as well as share it among their friends. Think out of the box or look for ideas in other brands’ circles so that you could come up with something more interesting of your own.

2. Overdoing Freebies!!


Using free gifts, cool contests and lucky draws to entice people to like your Facebook page may be a good idea. However, don’t overdo it. It will make your brand look like a sugar daddy who always like to give away freebies.

There is a saying, “you’ll harvest what you sow.” By overdoing the freebies marketing, you will get a lot of non-loyal fans who are there for your free stuffs only, and not because they love your brand’s products and services.

3. Going Totally Out Of Point!


Your Social Media theme must be closely related to your brand. It must reflect what your brand sells or market to the world. Always share content related to the things in your industry. If you sell shoes, your content should be about shoes and not about food or other things that are completely alienated from what your brand really is.

When it comes to business, stay focus. Funny, cute and unrelated stuffs, please stay away from it.

4. Lack of Interaction


There is only a one way speech and not a two way dialogue. Brands would just behave like news anchor persons disseminating information. And when people gave their feedback, only the positive ones stayed and the negative ones, banned. There is hardly any dialogue between the brand and the fans.

Social media is a two-way street. It can’t be just one person talking all the time. It’s a conversation. You need to be active on all platforms. Don’t just talk about yourself or only share your work. Post content that will generate discussions. Pay attention to the people in your network. In other words, show people you care about them, and not just yourself. You’d be surprised how this type of interaction pays off.

5. Advertisement Galore


Facebook gives your brand a personality or a voice in the social media world. Your brand speaks and interacts with your clients and prospects. You educate your fans on the benefits of your brand so that it would position your brand well in their minds.

Don't constantly ask people explicitly through online offers and sales discounts; shouting them out in each and every single post of yours, to make people buy your stuff.

Educate, don't hard sell.

6. Boss’ Birthday? No one Cares


No one cares whether today is your boss’, your boss’ father’s, your boss’ brother’s or your boss’ cat’s birthday? Talk business and give your clients what they are looking for in your page. People just want to know how your product or services is going to be of benefit to them.

If you have to share, don't make it a ritual.

7. Not Monitoring your Social Media for Negative Comments...all Comments.


Monitor your social media regularly. Check all the comments, all the tags..etc. Negative comments can bring down the credibility of your brand. Hence you to constantly manage the brand reputation.

If the negative comments are proved to be genuine, it is ok not to delete or hide them as spam. You could simply publish your apology openly to the said user so that this will make others perceived your brand as honest and transparent. Who in the world has no flaws?

Sometimes you will get companies advertising on your Page or competitors putting nasty and untrue comments about your brand on your timeline. Put them in their place. Be alert. Block, Ban and Report!

8. Too Much Technical Jargon


By putting too much technical jargon or scientific terms is a bad strategy. It is not a PHD textbook, you know. And unless you want to make your fans and followers professors and doctors, refrain from using complicated jargon.

9. Tag or RT to Your Friends NOW!


Never ever try to ask people to tag their friends to your pictures. Worse still, don’t give them a specific number of friends to tag in order to exchange some kind of gifts from you. Tagging and RTing is good as it can increase the brand’s exposure virally but let them do it out of their own wish.

It is very irritating when that funny “spammy” picture just appears in your profile page without your permission. I block the company’s facebook page immediately.


10. Not Taking Advantage of The Bio


The first item for visitors to spot on A social media page is the bio(About on Facebook). You must complete this section with vital information, like location and website [URL]. It should look interesting, too. Have a little fun with it. If you’re creative and interesting, it will give more of an incentive to follow or like you.

What other mistakes do you think Companies do with their Social Media? Add in the comments section below.
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KIDS AND THEIR CLASS ANSWERS


I adore babies, I really do. So, when my times comes, I will have a dozen

I dislike viral forwarded messages on email, text, WhatsApp and wherever. So, if you send me such a message and tell me to forward "to get blessings", I won't.

But when the forwarded message is about kids, and it is really fun or helpful, I get that juxtaposing feeling. Bitter sweet. I received this message via WhatsApp and I think I hear a rib crack! A couple of jokes about kids' answers in class. They are old school, but, well, we are old school at heart.

See what I was laughing about:

Children Are Quick and Always Speak Their Minds
____________________________________ 

TEACHER:    Maria, go to the map and find North America . 
MARIA:         Here it is. 
TEACHER:   Correct.  Now class, who discovered America ? 
CLASS:         Maria. 
____________________________________   

TEACHER:    John, why are you doing your math multiplication on the floor? 
JOHN:          You told me to do it without using the tables. 
__________________________________________ 

TEACHER:  Glenn, how do you spell 'crocodile?' 
GLENN:      K-R-O-K-O-D-I-A-L' 
TEACHER:  No, that's wrong 
GLENN:       Maybe it is wrong, but you asked me how I spell it.   

(I  Love this child) 
____________________________________________

TEACHER:   Donald, what is the chemical formula for water? 
DONALD:     H I J K L M N O. 
TEACHER:   What are you talking about? 
DONALD:    Yesterday you said it's H to O.   
__________________________________ 

TEACHER:   Winnie, name one important thing we have today that we didn't have ten years ago. 
WINNIE:       Me! 
__________________________________________ 

TEACHER:   Glen, why do you always get so dirty?                 
GLEN:          Well, I'm a  lot closer to the ground than you are.   
_______________________________________ 

TEACHER:     Millie, give me a sentence starting with '  I.  ' 
MILLIE:         I  is... 
TEACHER:     No, Millie...... always say, 'I  am.' 
MILLIE:         All right...  'I am the ninth letter of the alphabet'       
________________________________ 

TEACHER:    George Washington not only chopped down his father's cherry tree, but also admitted it. Now, Louie, do you know why his father didn't punish him? 
LOUIS:           Because George still had  the axe in his hand......     
______________________________________   

TEACHER:    Now, Simon , tell me frankly, do you say prayers before eating? 
SIMON:         No sir, I don't have to, my Mom is a good cook. 
______________________________ 

TEACHER:       Clyde , your composition on 'My Dog' is exactly the same as your brother's.. Did you copy his? 
CLYDE   :         No sir, It's the same dog.     

(I want to adopt this kid!!!) 
___________________________________ 

TEACHER:    Harold, what do you call a person who keeps on talking when people are no longer interested? 
HAROLD:     A teacher 


Day made? I bet.
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50 Life Lessons: Be a Better You!

We should always work to be better people. We have the tools, and they shouldn’t be wasted. How you decide to become a better person is up to you. It may mean being a better spouse, parent, sibling, son, or daughter. Perhaps it means being a better provider, a better employee, or a better employer. No matter what it means to you, it means work. One should not shy away from the work that it takes to improve as a person.

That said, here are 50 simple lessons to becoming a better you I collected for you from here:
 
1. Life isn't fair, but it's still good.
2. When in doubt, just take the next small step.
3. Life is too short to waste time hating anyone.
4. Don't take yourself so seriously. No one else does.
5. Pay off your credit cards every month.
6. You don't have to win every argument. Agree to disagree.
7. Cry with someone. It's more healing than crying alone.
8. It's okay to get angry with God. He can take it.
9. Save for retirement starting with your first paycheck.
10. When it comes to chocolate, resistance is futile.
11. Make peace with your past so it won't screw up the present.
12. It's okay to let your children see you cry.
13. Don't compare your life to others'. You have no idea what their journey is all about.
14. If a relationship has to be a secret, you shouldn't be in it.
15. Everything can change in the blink of an eye. But don't worry; God never blinks.
16. Life is too short for long pity parties. Get busy living, or get busy dying.
17. You can get through anything if you stay put in today.
18. A writer writes. If you want to be a writer, write.
19. It's never too late to have a happy childhood. But the second one is up to you and no one else.
20. When it comes to going after what you love in life, don't take no for an answer.
21. Burn the candles, use the nice sheets, wear the fancy lingerie. Don't save it for a special occasion. Today is special.
22. Over-prepare, then go with the flow.
23. Be eccentric now. Don't wait for old age to wear purple.
24. The most important sex organ is the brain.
25. No one is in charge of your happiness except you.
26. Frame every so-called disaster with these words: "In five years, will this matter?"
27. Always choose life.
28. Forgive everyone everything.
29. What other people think of you is none of your business.
30. Time heals almost everything. Give time time.
31. However good or bad a situation is, it will change.
32. Your job won't take care of you when you are sick. Your friends will. Stay in touch.
33. Believe in miracles.
34. God loves you because of who God is, not because of anything you did or didn't do.
35. Whatever doesn't kill you really does make you stronger.
36. Growing old beats the alternative -- dying young.
37. Your children get only one childhood. Make it memorable.
38. Read the Psalms. They cover every human emotion.
39. Get outside every day. Miracles are waiting everywhere.
40. If we all threw our problems in a pile and saw everyone else's, we'd grab ours back.
41. Don't audit life. Show up and make the most of it now.
42. Get rid of anything that isn't useful, beautiful or joyful.
43. All that truly matters in the end is that you loved.
44. Envy is a waste of time. You already have all you need.
45. The best is yet to come.
46. No matter how you feel, get up, dress up and show up.
47. Take a deep breath. It calms the mind.
48. If you don't ask, you don't get.
49. Yield.
50. Life isn't tied with a bow, but it's still a gift. 
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40 Entrepreneurship Lessons From World's Billionaires


Here is a collection of quotes from the World's biggest entrepreneurs-Billionaires. Valuable advice for start ups:

1.      “For me, businesses are like buses. You stand on a corner and you don’t like where the first bus is going? Wait ten minutes and take another. Don’t like that one? They’ll just keep coming. There’s no end to buses or businesses.”
          Sheldon Adelson
2.      “The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.”
          Ingvar Kamprad
3.       “I think that’s the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.”
          Elon Musk
4.       “If you are hardworking and determined, you will make it and that’s the bottom line. I don’t believe in an easy way through’’.
          Isabel dos Santos
5.       “Whether you’ve found your calling, or if you’re still searching, passion should be the fire that drives your life’s work.”
          Michael Dell
6.      “If you want to succeed you should strike out on new paths, rather than travel the worn paths of accepted success.”
          John D Rockefeller
7.      “Getting the job done has been the basis for the success my company has achieved.”
          Michael Bloomberg
8.      “Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.”
          Steve Jobs
9.      “The biggest risk is not taking any risk… In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”
          Mark Zuckerberg
10.   “Loyalty is not won by being first. It is won by being best.”
Stefan Persson
11.    “There has to be a balance in life. A balance of business, family, and the opportunity to learn and teach.”
          Chuck Feeney
12.    “If people are not laughing at your goals, your goals are too small.”
           Azim Premji
13.    “A business has to be involving, it has to be fun, and it has to exercise your creative instincts.”
          Richard Branson
14.    “You can never quit. Winners never quit, and quitters never win.”
          Ted Turner
15.   “Sweat equity is the most valuable equity there is. Know your business and industry better than anyone else in the world. Love what you do or don’t do it.”
           Mark Cuban
16.    “If I’m going to do something, I do it spectacularly or I don’t do it at all.”
          Al-Waleed bin Talal
17.    “When there is a crisis, that’s when some are interested in getting out and that’s when we are interested in getting in.”
          Carlos Slim Helu
18.    “It’s fine to celebrate success but it is more important to heed the lessons of failure.”
          Bill Gates
19.   “Part of being a winner is knowing when enough is enough. Sometimes you have to give up the fight and walk away, and move on to something that’s more productive.”
          Donald Trump
20.   ‘‘No action is too small when it comes to changing the world… I’m inspired every time I meet an entrepreneur who is succeeding against all odds’’.
          Cyril Ramaphosa
21.   “Formula for success: rise early, work hard, strike oil.”
          J. Paul Getty
22.   “Vision is perhaps our greatest strength… it has kept us alive to the power and continuity of thought through the centuries, it makes us peer into the future and lends shape to the unknown.”
          Li Ka-Shing
23.   “As I grow older, I pay less attention to what men say. I just watch what they do.”
          Andrew Carnegie
24.   “What other people label or might try to call failure, I have learned is just God’s way of pointing you in a new direction”
          Oprah Winfrey
25.   “Don’t think you are unstoppable or foolproof. Don’t think that the only way your business will work is through perfection. Don’t aim for perfection. Aim for success.”
          Eike Batista
26.    “Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.”
          Tony Hsieh
27.   “If you think you can do a thing or think you can’t do a thing, you’re right.”
          Henry Ford
28.   “If you never want to be criticized, for goodness’ sake don’t do anything new.”
          Jeff Bezos
29.    “I think in business, you have to learn to be patient. Maybe I’m not very patient myself. But I think that I’ve learned the most is be able to wait for something and get it when it’s the right time.”
          Bernard Arnault
30.    “After a certain point, money is meaningless. It ceases to be the goal. The game is what counts.”
          Aristotle Onassis
31.    “Most people give up just when they’re about to achieve success. They quit on the one yard line. They give up at the last minute of the game one foot from a winning touchdown.”
          H. Ross Perot
32.    “In Life, you don’t get anywhere or do anything you hope to without some sort of sacrifice’’.
          Stephen Saad
33.   “I think that our fundamental belief is that for us growth is a way of life and we have to grow at all times.”
          Mukesh Ambani
34.   “When you innovate, you’ve got to be prepared for everyone telling you you’re nuts.”
           Larry Ellison
35.   “Failure is not the outcome – failure is not trying. Don’t be afraid to fail.”
          Sara Blakely
36.    “I’ve never chased money. It’s always been about what I can do to motivate and inspire people.”
          Tyler Perry
37.   “I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides.”
          Nick Woodman
38.   “Hard work certainly goes a long way. These days a lot of people work hard, so you have to make sure you work even harder and really dedicate yourself to what you are doing and setting out to achieve.”
          Lakshmi Mittal
39.    “I realized that in a lot of failures, there are a lot of opportunities.”
          Clive Palmer
40.   “High expectations are the key to everything.”
          Sam Walton


Pic Source: Harvey Mackay | More Start Up Advice: Addicted2Success 
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MCashBook: The Ultimate M-Pesa Application.

In a world of hundreds of Thousands of Android applications, I have 'discovered' an Application that is actually relevant ... that works for me.

M-Pesa is arguably the greatest innovation of our time, a revolution in mobile banking. Any banking has to have a trail, though-bank statements, a transaction history, among other reports. M-Pesa has been lacking these, and sometimes all you have to show for your transaction is an SMS-which you may lose! Granted, Safaricom Self care is now solving some of these, at least you can now get your statement. But that's still basic!

This is where M-CashBook comes in! M-Cashbook is a mobile phone application intended for M-PESA mobile money transfer users in KENYA, designed to help you keep and easily view your MPESA transactions-even if you lose the MPESA confirmation SMS messages.

MCashBook will automatically save your MPESA transactions on your phone immediately the MPESA confirmation message is received by your phone. Transactions that were previously done prior to installation of MCashBook on your phone and are still in your inbox can be scanned and saved by the application. MCashBook will also enable you to backup all your MPESA messages in your inbox to an excel file that you can transfer by bluetooth or email to your PC. 

So, MCashBook can be used by both MPESA users and MPESA agents to keep,manage and backup their MPESA transactions.




Some of the features it boasts include:
  • Backup SMS messages. 
  • Export MPESA transactions to excel. 
  • Organise transactions into different categories. 
  • Create reminders. 
  • Scan messages for and retrieve MPESA messages. 
  • Group transactions into categories i.e. Deposits, Withdrawals, Bill payments e.t.c
  • Handles both MPESA client transactions as well as MPESA Agent transactions. 
  • Summary and transaction details reports.

I have tried all these, and yes! It works perfectly! 

What's more-it is FREE!

Download it here: SAFARICOM APP STORE or SAMSUNG APPS

M-Cashbook has a phenomenal 4.5/5.0 rating on Samsung...I give it 6.0/5.0.  :)
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Witty & Intelligent HR Questions & Answers

Witty...funny...just as I like them. Had to share:
Here are some of the typical HR questions asked to find out if the candidates have “out of box” thinking capability

Question 1:
“What will you do if I run away with your sister?”
The candidate who was selected answered ” I will not get a better match for my sister than you, sir.”

Question 2:
Interviewer: He ordered a cup of coffee for the candidate. Coffee arrived and was kept before the candidate, then he asked “What is before you?”
Candidate: Instantly replied “Tea” and got selected.
(You know how and why did he say “TEA” when he knows very well that coffee was kept before him?.
Answer: The question was “What is before you U? (-alphabet). Reply was “TEA” T (- alphabet).
Question 3:
You are driving along in your car on a wild, stormy night, it’s raining heavily, when suddenly you pass by a bus stop, and you see three people waiting for a bus:
An old lady who looks as if she is about to die.
An old friend who once saved your life.
The perfect partner you have been dreaming about.
Which one would you choose to offer a ride to, knowing very well that there could only be one passenger in your car?
This is a moral/ethical dilemma that was once actually used as part of a job application.
* You could pick up the old lady, because she is going to die, and thus you should save her first; * or you could take the old friend because he once saved your life, and this would be the perfect chance to ! pay him back. *
However, you may never be able to find your perfect mate again…
The candidate who was hired (out of 200 applicants) had no trouble coming up with his answer. Guess what was his answer?
He simply answered:
“I would give the car keys to my Old friend and let him take the lady to the hospital. I would stay behind and wait for the bus with the partner of my dreams.”
Sometimes, we gain more if we are able to give up our stubborn thought limitations. Never forget to “Think Outside of the Box.”

Question 4:
The interviewer asked the candidate “This is your last question of the interview. Please tell me the exact position of the center of this table where u have kept your files.”
Candidate confidently put one of his finger at some point at the table and said that this was the central point at the table. Interviewer asked “how did you decide that this is the central point of this table?”, then he answers quickly that “Sir you are not supposed to ask any more question, as it was the last question as you promised …..
And hence, he was selected as because of his quick-wittedness.
This is what Interviewer expects from the Interviewee..
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Pledge to Plant a Tree - Twestival Nairobi 2013.


Warren Buffet once said : Someone is sitting in the shade today because someone planted a tree a long time ago. 

Let's face it-The quest for a super skyline is destroying our Greenline. Unless someone does something NOW, the coming generations will be living in a ballast forest-so to speak. Imagine Nairobi without trees....and the title we all love- The Green City in The Sun gets lost. 



"The cost of planting and maintaining one seedling is Sh.200. Donate to this cause via M-pesa 89857 #PAWA254"

We wouldn't love that, I would abhor imagining that! And that's why I have to tell you this:


Twestival Nairobi seeks to raise funds to assist the Nairobi Greenline, a KWS – KAM project to protect the Nairobi National Park by planting and taking care of at least 750 seedlings, online and offline. The climax of this all will be on the PAWA 254 rooftop on the 22nd November 2013 from 6pm. " The seedlings will be planted on the 23rd November 2013 and will go a long way in ensuring that the 30km long, 50m wide forest of indigenous trees shielding the Nairobi National park from our growing metropolis target is achieved "


There are various ways you can help achieve this noble target:
a)      Send monetary donations to MPESA BUY GOODS TILL NUMBER 89857
b)     Attend the fundraising event at Pawa 254 on November 22nd from 6pm. 
c)       Purchase merchandise to support the cause. Merchandise can be ordered online or bought during the event.
d)      Email twestivalnbo@vancemuriu.com to partner with Twestival as an individual, a corporate or brand. 
e)      Join in the tree planting exercise on Saturday 23rd November 2013. 

For more details:
Visit nairobi.twestival.com for more details. 
Twitter: @TwestivalNBO.
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 TWESTIVAL is the largest social media fundraising initiative in the world. It's a movement that uses social media for social good, empowering communities around the world to organize one-of-a-kind offline events in support of a greater local cause of their choice. All events are 100% volunteer run, and all proceeds go directly to the projects.
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