Watch your Facebook or Twitter TimeLine for a minute…There! You saw a meme, right? Some go viral, and a lot more get stifled under the pressure of the largely capturing ones.

Memes are one huge way of building exposure in Social Media- a creative meme is sure to garner you lots of attention, get your point across in a funny way, and get you the engagement you crave for.

But what is a meme? How would you define a meme? How would you use a meme? What’s the difference between an excellent meme, an average meme and a bad meme? How many types of memes are there? How did they evolve? How do you structure each type? Where do you share your meme?

Well, here is an infographic by Mozy that breaks all this down for you.