Watch your Facebook or Twitter TimeLine for a minute…There! You saw a meme, right? Some go viral, and a lot more get stifled under the pressure of the largely capturing ones.

Memes are one huge way of building exposure in Social Media- a creative meme is sure to garner you lots of attention, get your point across in a funny way, and get you the engagement you crave for.

But what is a meme? How would you define a meme? How would you use a meme? What’s the difference between an excellent meme, an average meme and a bad meme? How many types of memes are there? How did they evolve? How do you structure each type? Where do you share your meme?

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Well, here is an infographic by Mozy that breaks all this down for you.