Last week, I commemorated (not really, just nominally) my year in Corporate Social Media. I now feel like a guru! I believe I now know a thing or two about Social Media to “write a credible academic journal”-or not. Corporate Social Media and personal social media activities are the same. You adopt your industry current and swim along. Only that you can’t Retweet some stuff.
Let me share with you the following tips that I have learnt over time. Tips for successful business social media activity:
1. Use your Personal Voice
2. Provide Information.
In Social Media, stand for something and become an authority in it.
3. Know your audience and engage it.
4. Connect Individually
5. Be Honest
6. Use Hashtags
7. It’s never too serious
Remember Point 1? Because you are tweeting for a business doesn’t mean that it’s all business. Post/tweet fun photos and quotes. Make your timeline interesting! You can create a viral post too! And you know what normally goes viral-fun!
All work and no play in social media makes you a boring corporate.
Something else that works for you? Share it with all of us in the comment section below.