About Me

Frankline Kibuacha

Frankline Kibuacha

Marketing leader. AI adopter. Writer.

Director of Marketing and Outreach at GeoPoll. 15 years in marketing, 10+ of them leading marketing for tech products. Based in Nairobi, Kenya.

Email meLinkedIn

What I’m good at

Marketing strategy

Positioning, go-to-market and growth plans that tie to revenue.

B2B and tech marketing

Marketing for data, research and technology products.

AI in marketing

Bringing AI into teams, workflows and campaigns that ship.

Digital marketing

SEO, paid media, social, email and analytics.

Content and thought leadership

Web copy, blogs, columns and editorial strategy.

Business development

Pipeline, proposals and sales support.

Brand building

Brands built to grow beyond their home markets.

Research-led decisions

Using data and audience insight to guide marketing choices.

Coding and development

Websites, scripts and internal tools, built with code and AI.

Automation

Workflows that connect CRM, data and reporting tools to cut manual work.

Where I’ve worked

Education and credentials

Education

MBA, USIU Africa (in progress)BCom Finance, Masinde Muliro University of Science and Technology

Professional

CPA(K)MCIM, Chartered Institute of MarketingMember, MSRA

Certifications

Meta Blueprint Digital Marketing AssociateGoogle AdsHubSpot Inbound Marketing

Executive courses

The Economics of AI, University of VirginiaBrand Management, London Business SchoolHumanitarian Communication, University of GenevaMarketing in a Digital World, University of IllinoisContent Marketing Strategy, UC Davis

Writing

Beyond The Garden Gates: Why African Brands Chase Scarcity When They Were Built For Abundance

Marketing Africa · MAL73/26

Beyond The Garden Gates: Why African Brands Chase Scarcity When They Were Built For Abundance

Read PDF →

Africa’s Best Brands: Loyal Subjects, Foreign Kings

African Business · June 2026

Africa’s Best Brands: Loyal Subjects, Foreign Kings

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We Say We Are Customer-Centric. But, Are We?

Marketing Africa · MAL71/26

We Say We Are Customer-Centric. But, Are We?

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Breaking The Curse Of Vanity Metrics

Marketing Africa · MAL69/25

Breaking The Curse Of Vanity Metrics

Read PDF →

Data Overload: When Marketers Measure Everything But Learn Nothing

Marketing Africa · MAL68/25

Data Overload: When Marketers Measure Everything But Learn Nothing

Read PDF →

FMCG Insights: What Kenyans Buy, Why They Buy It, And Where

Marketing Africa · MAL67/25

FMCG Insights: What Kenyans Buy, Why They Buy It, And Where

Read PDF →

Frequent articles and full reports on the GeoPoll blog

Speaking (select)

  • 2026
    International School of AdvertisingNairobi
  • 2026
    Brand Africa 100Addis Ababa
  • 2025
    PAMRO SummitNairobi
  • 2025
    MSRA ConferenceNairobi
  • 2025
    Marketers NightsNairobi and Dar es Salaam
  • 2024
    Brand Africa 100Nairobi
  • 2023
    Africa TechJohannesburg
  • 2022, 2023
    BigFive Digital SummitCape Town
  • 2019
    Research Marketing MeetDenver, USA
  • 2015
    E-Commerce TrainingNew Delhi, India

Let’s talk