Let’s talk about marketing a little… will we? When we went to school, we were taught about the 4 Ps of marketing: Product, Price, Promotion and Place. Famously known as the Marketing Mix. Remember that? Is it what you have known all along?
Well, you are behind… sorry. The world moved on to the 4 Cs, kitambo! Let’s explore them:
Consumer – not Product
The reality is that your product is the most important part of what you do as a business.…