The company chooses the method through which to promote its business depending on the circumstance and the product. Some, like Public Relations are ongoing processes while others are once-off affairs, for instance exhibitions. Dissect these methods and you come up with a thousand and one ways of promoting your company, or product, or person- if you are a you-know-who.
Your style should be attractive to the eyes and ears. It should have an unforgettable aspects that makes people look forward to it, and instill interest in the product. Fiatu Fyangu, we all know this Kiwi advert, not because it is entertaining, or because Rudisha is the superstar he is, but because of the way he speaks….which I don’t think even the Kiwi guys intended(what a mountain of luck!)Other companies have tapped into the ‘funny-talk’ advert styles are Yu with the “Owya Omaree….Owya Odhisiiii” thingy.Its such a laugh-and hits the nail on the head. We love it, don’t we? Peter Marangi, too.
Others are plain crude and rude. I am of the view that, no matter the nature of message you are communicating, don’t be rude. You may destroy the company’s face completely. You saw these Nairobi and Mombasa City Councils’ adverts ordering property owners to pay their rates. The Give to Caesar saying was all wrong. It sounded slavish, oppressive and insensitive to the people. Not that Nairobi City Council is all that sensitive, anyway.