7 Social Media Tips for Business

One of the things I do is Corporate Social Media. Over time, I have read a lot of articles on Social media use in business and tried all those rules. My university thesis was on the use of Social Media in the organization. My experience ( both theoretical and practical) is that to succeed in Social Media, there are certain aspects you should keep in mind.

Flow with Me:

1. Post Relevant stuff

The social sites have grown and changed from those first days of posting things like “I am eating Omena” You need to start posting more relevant information. Make it about your readers and followers, not about you. Post solutions, inspiration, and interesting facts that can be useful and helpful.

2. Use the available tools and features

What’s the newest feature on Facebook this week? Social sites changing and tweaking daily with more tools and features than ever before. Note all these tools (and keep yourself up to date on what’s happening) and learn to use them for the benefit of your followers and your business.

3. Go Visual

Did you know that pictures are the most widely used and shared method of posting on Facebook? That the most Retweets are generated by image tweets? Marketing is going visual and you need to do the same. Embed text and your business info in relevant graphics to post. When people share your images you want them to see your website link or other relevant info.

4. Social Media Customer Service

Social media customer service just checked in! That’s the primary reason Bata (manufacturing), Safaricom (telecom), Kenya Power (parastatal) and Red Cross (NGO) are in Social Media! No matter what business you are in, you cannot provide solutions to all your clients’ needs. Be willing to post links, information and resources of other businesses that can help your clients where you cannot.

5. Your Analytics has a purpose, use it.

Your Facebook page has an Insights section for a reason. Review your analytics regularly to see what is working and what isn’t. Are people visiting one social site more than others? When are people visiting your pages? Find out everything you can from your results. You can learn a lot from your analytics but you must utilize them to reap the benefits.

6. Connections first, Sales later.

Social media generates sales. It is one of the things I do-sell online. But..use your social media pages to connect with your potential customers not for sales. You want to use social media to share information, respond to questions and comments and to showcase what your business is about. You don’t want to continually bombard your social sites with sales pitches and ads. Help your followers find solutions, do not pitch to them. Then sales will come rushing to you.

7. Concentrate on Fewer Social Sites

Concentrating your marketing efforts to a few of the better producing sites is more effective than spreading yourself too thin over many of the social sites. The time it takes to successfully participate in social media is substantial so you need to build a strong presence on the sites that deliver rather than trying to dominate them all.

Have I forgotten something? Hit the Comment button below.

5 Comments 7 Social Media Tips for Business

  1. SocMed Pro July 23, 2013 at 2:56 pm

    I swear by the Go visual tip. Photo posts are the in thing.

  2. Justin Clarke July 23, 2013 at 2:59 pm

    Me too. There is a reason why Pinterest and Instagram are growing so fast. Note that Google + added many more members after they introduced better imaging!

  3. @AwitiO July 23, 2013 at 3:52 pm

    Great post! You have covered the most important aspects….. but, how about CONSISTENCY? I mean..the more you post consistedly will make readers/followers have an idea of something to look forwad to on certain times/days

  4. frankmwenda July 24, 2013 at 7:29 am

    Thank you, Awiti. Sure, the more you give your followers something to look forward to, the better! Number 8!

  5. frankmwenda July 24, 2013 at 7:32 am

    Soc med pro, Justin…sure, I have tried it and it works..Images stick out of the page, and attract any scroller. 🙂


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