Everyone has a personal brand. Do you know what yours conveys to potential employers? When your name is Googled, what comes up? If you haven’t given much thought to your personal brand, here are a few ways to start building it. There are numerous reasons that having your own brand strengthened by your content strategy benefits your business. Everything that you do demonstrates your personal brand, from the way that you represent yourself online to how you treat people at the grocery store. Because a personal brand is built on your true self, you need to be aware that the totality of your actions makes up your brand.