But you can’t be satisfied with just anyone liking your page. You need to know which followers are going to benefit your brand.

From early adopters to haters , here’s a quick overview of the people you need and how you can spot them:

1. Early adopters

Why you need them: They’re known to be experts in all things cool, which has earned them large social followings filled with engaged consumers.

2. Social sharers

Why you need them: They will spread your updates across several social media sites.

3. Born followers

Why you need them: They may be swayed to try your product if they see a lot of other people advocating it.

4. Popular powerhouses

Why you need them: Their influence can turn skeptics into customers.

5. Basement-dwelling haters

Why you need them: The way you handle a complaint can improve your brand’s image. Check out this infographic for more on these fans, as well as statistics to back their necessity: