But you can’t be satisfied with just anyone liking your page. You need to know which followers are going to benefit your brand.
From early adopters to haters , here’s a quick overview of the people you need and how you can spot them:
1. Early adopters
Why you need them: They’re known to be experts in all things cool, which has earned them large social followings filled with engaged consumers.
2. Social sharers
Why you need them: They will spread your updates across several social media sites.
3. Born followers
Why you need them: They may be swayed to try your product if they see a lot of other people advocating it.
4. Popular powerhouses
Why you need them: Their influence can turn skeptics into customers.
5. Basement-dwelling haters
Why you need them: The way you handle a complaint can improve your brand’s image. Check out this infographic for more on these fans, as well as statistics to back their necessity: